New music, more Aussies — inside 2Day FM’s major playlist overhaul
In March 2025, 2Day FM unveiled a bold new direction — promising to play more new music than any other commercial station in Sydney, with a renewed focus on supporting Australian artists. But has the station delivered?
RCS Media Monitors took a deep dive into 2Day FM’s playlist to find out — and the data tells a clear story.
The shift began in December 2024, when the station’s local content unexpectedly jumped to 21.84% (6am–12am), up from just 12.44% the month before. That momentum continued into the new year, with Australian music averaging 24.75% across the first half of 2025 and peaking at 27.52% in April.
Homegrown hits like CYRIL & maryjo’s ‘Still Into You’, Sonny Fodera & Clementine Douglas’ ‘Tell Me’, and Tobiahs’ ‘Angel Of Mine’ lead the way.
Notably, 35.79% of the Aussie music aired since the rebrand has come from fully independent acts or artists signed to indie labels — outpacing the share of all three major labels.
And it’s not just more local music — 2Day FM is playing more music overall. Since the start of the year, overall spins are up for each month in comparison to the same period last year.
All this data and more is available exclusively through RCS Media Monitors — Australia’s leader in local media monitoring.